Появилась информация, что отделение BMW Северная Америка собирается продолжить проект BMW Films.
BMW of North America is planning to bring back BMW Films, the pioneering online movie series produced by A-List Hollywood directors/actors that popularized branded content on Madison Avenue more than a decade ago
Trudy Hardy, BMW's new VP of marketing, said at the 2014 Automotive News World Congress in Detroit, the luxury automaker was planning to bring back BMW Films. But Ms. Hardy and BMW have declined to comment further.
BMW's current ad agency, KBS+, declined to comment on the plan. Steve Golin, who was heavily involved in the first project at Anonymous Content, could not be reached for comment. Ditto for Mr. Owens' agent at Creative Artists Agency in Los Angeles.